The trend of crypto acceptance among mainstream corporate brands continues…
8 minutes
This year, we are witnessing an amazing bull run for Bitcoin (CCC: BTC-USD) that rivaled the highs of 2017. Earlier in February, bitcoin’s market value surpassed $1 trillion. The writing is on the wall. Crypto is here to stay. Several companies recognize this new trend and are now accepting crypto as payment. Some of the names are not huge corporations, while some are mega players on the major exchanges.
AT&T was the first major mobile carrier to accept crypto payments through BitPay. You have the option to pay with either Bitcoin, fiat currency, or a combination of the two.
Initially, Starbucks had announced that it would be partnering with Bakkt, a crypto futures trading exchange, on the payments from mid-2020. So, now you can go ahead and purchase a latte through bitcoin.
Bill Gates’ billion-dollar software giant has had a love hate relationship with crypto. However, the company accepts Bitcoin as payment for online games and apps on its Windows and Xbox online stores.
Shopify is a Canadian e-commerce platform for online stores. It accepts more than 300 other cryptocurrencies to settle payments on the platform. The company recently expanded its partnership with CoinPayments, another online merchant services provider. More than 600,000 businesses are active on the platform. Since 2013, CoinPayments has processed over $10 billion in crypto payments and has served more than 60,000 merchants worldwide.
Yum! Brands is a fast-food corporation that operates several prominent brands such as KFC, Pizza Hut, and WingStreet. Pizza Hut became the latest fast-food chain to accept crypto payments last year. In November 2020, it was reported that the company allowed locations within Venezuela to accept bitcoin as payment for pizza due to economic sanctions that led to crypto payments gaining an immense amount of interest within a short period of time.
This is not the first time that a fast-food chain has allowed crypto payments in the country. Earlier, Burger King allowed its locations in the country to accept payments in the form of bitcoin. However, the unique situation of Venezuela is forcing the hand of several companies, but it could provide the template for larger acceptance in other territories.
Written By
Jay Sharma
Jay is a seasoned crypto entrepreneur and technology innovator. As the Founder and CEO of Botsfolio, he has been at the forefront of the blockchain revolution since 2017. His practical experience extends to the technical nuances of crypto mining, having successfully built and managed a substantial GPU mining operation. Jay developed a groundbreaking decentralised application for fractional real estate NFTs. This innovative project garnered significant recognition. Through his hands-on experience and analysis, he aims to provide valuable guidance and empower others to navigate the dynamic crypto landscape.
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